Privacy Policy

Last updated: 12 December 2025

This Privacy Policy explains how Broq (“Broq”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website at https://broq.pk (the “Website”), make a booking, contact us, or communicate with us through WhatsApp. Broq is a boutique resort located at Hussainabad Broq Village, Skardu, Pakistan. By using the Website or our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Information you provide directly. When you make a booking, create an account, fill in a form, or contact us, we may collect: your name, email address, phone number, postal address, number and details of guests, check-in and check-out dates, room and service preferences, special requests, booking and account details, and any messages or information you choose to send us (including through WhatsApp, contact forms, email, or phone).

b. Payment information. When you pay for a booking online, your payment is processed by our third-party payment provider. Card and payment-account details are entered on and handled by the payment provider; Broq does not collect or store your full card number or banking credentials. We may retain limited transaction information such as the amount, date, booking reference, and payment status.

c. Information collected automatically. When you visit the Website, we and our service providers may automatically collect technical and usage information, including your IP address, browser type and settings, device information, operating system, referring pages, pages viewed, and the dates and times of your visits. Some of this information is collected through cookies and similar technologies (see Section 6).

d. Information from third parties. We may receive information about you from third parties, including: online travel platforms and booking channels (for example Airbnb and Booking.com) when you book through them; our payment provider (payment confirmation status); and the WhatsApp Business Platform / Meta when you message us or receive messages from us.

2. How We Use Your Information

We process your personal information for the following purposes:

  • To create, manage, confirm, and fulfil your bookings and reservations.
  • To process payments and issue confirmations, receipts, and refunds.
  • To send you booking confirmations, reminders, updates, and service-related messages, including via WhatsApp and email.
  • To respond to your enquiries and provide customer support before, during, and after your stay.
  • To operate, maintain, secure, and improve the Website and our services.
  • To send you promotional or marketing messages where you have consented to receive them (you can opt out at any time).
  • To comply with legal obligations and to protect our rights, property, and safety, and those of our guests.

3. WhatsApp and Meta Platforms

We use the WhatsApp Business Platform (provided by Meta) to communicate with guests — for example, to send booking confirmations and service updates, and to respond to your messages. If you contact us on WhatsApp or provide your number for booking communications, we will use your phone number and the content of your messages to respond to and service your request. We send business-initiated messages (such as booking confirmations) only where permitted, and you may opt out of non-essential messages at any time by replying to us or contacting us using the details in Section 11. Your use of WhatsApp is also governed by WhatsApp’s and Meta’s own privacy policies.

4. How We Share Your Information

We do not sell your personal information. We share it only as needed with:

  • Service providers who help us operate our business, such as our payment provider, WhatsApp/Meta messaging services, website hosting provider, and booking/channel-management tools — only to the extent necessary to perform their services.
  • Booking channels (for example Airbnb and Booking.com) where a reservation is made or managed through them.
  • Authorities or third parties where required by law, regulation, legal process, or to protect the rights, safety, or property of Broq, our guests, or others.

5. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this Policy, including to provide our services, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete or anonymise it.

6. Cookies and Analytics

The Website uses cookies and similar technologies to make the site function, remember your preferences, and understand how visitors use the site. We may use analytics tools (such as Google Analytics) to collect aggregated usage information that helps us improve the Website. You can control or disable cookies through your browser settings; some features of the Website may not work properly if cookies are disabled.

7. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Subject to applicable law, you may have the right to access, correct, or update your personal information, to object to or restrict certain processing, and to withdraw consent for marketing communications. To exercise any of these rights, please contact us using the details in Section 11.

9. How to Request Deletion of Your Data

You may request that we delete the personal information we hold about you at any time. To do so, email us at contact@broq.pk with the subject line “Data Deletion Request”, or contact us using the details in Section 11. Please include the name, email address, and/or phone number associated with your booking or account so we can locate your information. We will verify your request and delete your personal data, except where we are required or permitted by law to retain certain information (for example, records needed for tax, accounting, or legal purposes).

10. Children’s Privacy

The Website and our online booking services are intended for users who are at least 18 years old. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Policy periodically.